International experience, local, integrated solutions
The ENGAGE SEA Core Team is part of a larger ecosystem of local experts equipped with a broader knowledge of Southeast Asia, assembled for specific client requirement(s) to provide best in-country solutions that are digitally-focused and data-backed. Recognised for our availability to provide in-depth view on issues and offering a confidential place for strategic counsel on anything that might affect reputation or brand.
Your strategic partner for sustainable success
Senior counsel brings local, regional and international market experience
Presence in key regional markets – Kuala Lumpur, Johor Bahru, Singapore, Jakarta
Combined expertise from the core team of experts with in-depth know-how
Christine Chang, Managing Director
20+ years in Creative, Media, Events, Digital and PR
Christine started her journey in the world of advertising and communication with FCB upon graduating from Monash University with a double degree in Communication and Sociology when she returned to her homeland Malaysia in 1997.
Through her career, Christine has worked in FCB, Y&R, Leo Burnett, Edelman Malaysia and Star Media Group (as Group Marketing Officer). She has also in 2016 taken up the role as General Manager to setup and build Havas Media Kuala Lumpur. After 21 years, Christine has gained an in-depth and wide spectrum of experience in creative, media, events, digital and PR working on GLCs and industries such as FMCG, Electronics, Finance, Broadcast & Entertainment, QSR, Hospitality and Retail.
Regardless of industry and the Digital era today, Christine believes that the success of any brand and communication strategies remains at the heart of knowing who our customers are and what is it that moves their hearts. Only with a good understanding of our customers, are we able to create meaningful brands. In order to do that, one has to possess immense curiosity.
Portfolio of Clients: astro, OCBC, PETRONAS, NEC Key Phones, Swarovski, Boustead Group, Cerebos, Ajinomoto, Federal Flour, McDonald’s Malaysia, Marigold, Godfrey Phillips Malaysia, Michelin Malaysia, Vinda Group, Al Ikhsan, Baskin Robbins, Philips Lighting, EREC, Mundiphrama.
Veteran journalist and senior communications expert, Rajan has more than 35 years of success spanning C-suite engagement, international and regional media strategy, issues and crisis communications and deal communications that included spearheading the IPO launches of Maxis, Petronas Chemicals, Astro and Bumi Armada.
Advocating digital-first and data-driven strategies, Rajan served as a strategic communications advisor for Sapura Energy for seven years until December 2019. He was previously the managing director of Ogilvy Public Relations Malaysia and later, Senior Advisor and Ogilvy Group Director of Business Development from 2008 to 2012.
Rajan has worked with leading Malaysian brands and government-linked companies including Khazanah, Iskandar Investment Bhd, Legoland, Sunway, Bursa Malaysia, Lynas Corp, CIMB, Alliance Bank, Bernas, UEM Land, Manulife, Dialog, Goodyear, Usaha Tegas Group, MEASAT, Deutsche Bank and Guinness.
For over two decades between 1983 to 2003, Rajan worked as a chief correspondent/editor for the Reuters international news agency in the United States, Thailand, Singapore, and Hong Kong. He later returned to Malaysia as Executive Editor at Business Times at New Straits Times. He was also editor at national news agency Bernama and at The Star newspaper.
Suchithra Krishnan, Director
14 years in PR, Executive and Corporate Communications, Sustainability and Corporate Citizenship, Digital and Employee Communications and B2B Integrated Communications
Suji, as she prefers to be called, has 14 years of experience spanning executive, corporate, internal and sustainability communications, public relations, integrated marketing communications, and event management. With a key focus in the B2B space, she has demonstrated results delivering impactful, international communications initiatives that drive brand and senior leadership reputation and influence, including navigating high-pressure environments such as divestment, change management as well as crisis communications and force majeure.
An advocate of implementing industry best practices, tools, and processes as well as developing content strategies that combine data, market insights and well-reasoned analysis, Suji has worked in agency and in-house communications roles in various sectors. Designing and executing cross-border initiatives, she is recognised as a key partner to brands in manufacturing, retail, hospitality, oil and gas, logistics, property, and entertainment – from FORTUNE 500s, SMEs to startups.
Portfolio of brands include Citibank, DoubleTree by Hilton, Emery Oleochemicals, ESPN (now Fox Sports), FedEx, IGSS Ventures group, Lendlease, MyHSR (KL-SG Highspeed Rail), Shell Global Solutions.
"Positive Sentiment Gains by 40 Percent"
A data-driven, reputation intelligence exercise drove positive sentiment for a novice CEO and strengthened brand confidence.
Hitting the Bullseye in Digital Communications
B2B companies in Asia Pacific risk losing 19 percent of revenue when content marketing does not attract their core audience.
Safeguarding Trust and Credibility
Economic uncertainty, political turmoil and techlash can shatter credibility in an instant. Rebuilding trust is a critical priority.
Build trust, advocacy and enduring business value in partnership with C-Suite and Corporate sector.