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25% Market Value is determined by Reputation

The internet of things, cyber security, AI, the environment, economic and geopolitical uncertainties, changing human values, and push for digital connectivity are all fueling change. Gaps between brand (what an organisation says/does) and reputation (stakeholders perception/experience of these words/actions) are amplified. With the growth of 24-hour news services, the threat of damage to an Enterprise’s most valuable intangible asset – its reputation, has never been more tangible.

As experts in Reputation and Influence, we develop strategies that are compelling and actionable through an insight-driven methodology, including social listening and measuring outcomes to ensure that your brand and reputation are in sync. Key ROIs span the spectrum of Reputation Resilience – enhanced brand equity, established competitive strength and building a common voice around authenticity, transparency, ethics, social values. And for some, a repaired Reputation.


Pioneering brand and reputation thinking begins with a research and intelligence framework that defines our overall reputational strategies. By understanding our stakeholder landscape and the issues that matter to them – campaigns, influencer and thought leadership initiatives, content and amplification and measurement of outcomes become more predictable.


CEO Track

A confidential, personalised and strategic service to manage or shape reputations of high-profile leaders and help them face the changing demands of public service, public scrutiny and discerning company stakeholders.

Brand Track

A highly tailored advisory focusing on reputation management to define or refine the brand narrative and protect shareholder value. Essential for a startup or a low profile B2B business looking to raise their profile.


From startups to small business, midmarket, enterprise clients, public sector agencies and individuals, our growing ecosystem of multi-sector reputation experts allows us to partner clients from varied industries including:

  • Commodities
  • Financial Services/Banking/Investment
  • FMCG
  • Healthcare & Pharma
  • Hospitality
  • Insurance
  • Manufacturing
  • Multilateral, Government and Aid Organisations
  • Oil & Gas/Energy
  • Infrastructure (Rail, Telecomms)
  • Technology
  • Property