Marketing is all about telling a story. You’ve probably heard some variation of this a thousand times, but how often do we actually see that playing out in real life? It seems like all too often, solopreneurs and freelancers fail to give storytelling the kind of emphasis it deserves. It’s easy to fall into a …
How Better Storytelling Will Lead To An Increase In Sales For Your Brand Read More »
“With the increasing recognition of brand storytelling in relation to business growth, many are jumping on board. Not all of them are getting it right though” – Business Communications expert Gabrielle Dolan More and more companies are realizing that when it comes to business growth, brand storytelling can play a critical role. They recognize how …
Biggest mistakes of brand storytelling that stop business growth Read More »
According to Forrester’s 2021 Predictions Report, more than one-third of B2B technology buyers say digital engagement channels (such as vendor websites) have become more important in their buying journeys, while four in 10 indicate that human/analog engagement with sellers has become less important. The Content Marketing Institute also found the top two content marketing-related areas that organizations will …
What’s your story? Read More »
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