Reputation Management Southeast Asia

Engineer Empathy Into Your Strategic Planning Process

“Strategy without empathy is a wasted idea.” That’s a quote from Brian Garish, president of Banfield Pet Hospital, the leading provider of preventive veterinary care in the United States, with 1,000+ hospitals and 19,000+ associates in neighborhoods across the country. Over the past several years, he has led Banfield through a lot of empathy-infused strategic …

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Leaders, your company’s corporate story starts from you

We understand that ensuring every employee instinctively activates your corporate story is not an easy task. According to Gallup Research, 90 percent of employees say they don’t understand their company’s brand promise or what makes their company different from the competition in the market. Imagine if you are a start-up or an SME. It will …

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5 Emerging Digital Marketing Strategies to Try in 2022

As leaders are just about to see the benefits of this year’s marketing decisions, they soon realize it’s time to start planning marketing strategies for 2022. Thankfully, as the economic recovery gains momentum, hopefully, marketers will find themselves with a more padded budget to work with. But, what would be the best way to allocate …

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What is so difficult about clear and consistent storytelling for leaders and brands?

Our leaders and businesses are having a tough time understanding how to communicate in a digital world. “Aiyaa..what I say to my staff is different to what I put on social media. Must be careful or will get whacked!” We have seen the results of a careless or downright arrogant post…disaster ensues.   As a Malaysian …

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Manufacturer reactivates digital brand visibility

Practice Areas: Social media marketing, Spokesperson Thought Leadership A global automaker was experiencing low brand visibility across social media channels vis-à-vis peers. Existing digital content was solely product-focused with minimal coverage of the brand’s core values and sustainability agenda. The brand needed a focused content strategy to increase key digital metrics and drive thought leadership. …

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Effective change management drives brand loyalty

Practice Areas: Change mangement, Crisis communications, Reputation management A global tire manufacturer was faced with a critical challenge: to mitigate the negative impact of its decision to downsize its operations. A voluntary separation scheme was offered to employees but morale was low. There was a fear that employees would retaliate. Solution: Guided by Engage SEA …

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Digital Technology: The Dawn of a New, Sustainable Era

The role and function of the Malaysia Digital Economy Corporation (MDEC) as a promoter of Malaysia’s digital economy cannot be over-emphasised. The need for operators to embrace digitalisation in their businesses is not a choice anymore. Take for instance the COVID-19 pandemic. It clearly showed that most SMEs, micro-enterprises, and start-ups were not prepared. The …

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3 Tips to Win Your Customers With Data-Driven Decisions

As the COVID-19 pandemic continues to ravage the globe, multinational companies and SMEs in Malaysia are moving quickly to keep business moving during the Movement Control Order (MCO) period. Most are already pivoting to digitalise their business, an uncharted territory for some. With time, money, and brand loyalty at stake, now is not the time …

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Engage SEA Launches #KeepBusinessMoving Campaign Offering Free Digital Intelligence and Communications Support for CEOs and Business Community During MCO

#KeepBusinessMoving Campaign brings together data, digital and deep industry experience to partner businesses in getting through this challenging period Kuala Lumpur, 30 Mar 2020 – Engage Southeast Asia (Engage SEA) strongly echos the Malaysian government’s move in announcing the stimulus package on Friday, 27 Mar to help leaders and businesses weather the COVID-19 fallout. As …

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Engage SEA Names Rajan Moses Country Director

Kuala Lumpur, 20 Mar 2020 – Engage Southeast Asia (Engage SEA), Malaysia’s premier Reputation Management and Digital Communications firm, has appointed Rajan Moses as country manager. Moses will lead the firm’s business development, focused on strengthening its Crisis Communications and Reputation Management counsel for CEOs and brands. Moses is an accomplished senior communications consultant and …

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