Marketing

Connecting Marketing And IT To Transform UX

Chief marketing officers (CMOs) have gained ground in the C-suite and often hold a seat at the table when companies define and pursue strategic decisions. CMOs should also get a seat at the information technology (IT) table. Whether you’re in higher education, retail or a service industry, digital communications should be user experience (UX) focused. …

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Biggest mistakes of brand storytelling that stop business growth

“With the increasing recognition of brand storytelling in relation to business growth, many are jumping on board. Not all of them are getting it right though” – Business Communications expert Gabrielle Dolan More and more companies are realizing that when it comes to business growth, brand storytelling can play a critical role. They recognize how …

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If You Don’t Have a Strategic Marketing Plan, You’re Setting Yourself Up for Failure

Formulating the proper components of a marketing plan is critical to effectively help business owners set goals, turn their targeted audience into a steadfast and loyal customer base and assist with establishing a guide to organize and structure priorities. Within a marketing plan, it’s important to implement practical marketing strategies that can create a stable …

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