Marketing Strategy

The Role Of Branding In Negotiation Success

Marketer and entrepreneur Stephen A. Hart is a man of many passions – family, podcasting and most importantly – branding. As a Brand Strategist and creator of Brand In Demand, Hart is eager to help professionals and entrepreneurs identify and communicate the strong personal brands that will lead to success in business, relationships and even negotiation.  How does …

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How Better Storytelling Will Lead To An Increase In Sales For Your Brand

Marketing is all about telling a story. You’ve probably heard some variation of this a thousand times, but how often do we actually see that playing out in real life? It seems like all too often, solopreneurs and freelancers fail to give storytelling the kind of emphasis it deserves. It’s easy to fall into a …

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Why An Omnichannel Marketing Strategy Should Be Your Top Priority

Every department (or agency) that specializes in a particular marketing channel understandably wants to claim success no matter the brand, audience or industry. Social media managers, Google Ads experts, SEO savants and others all have a stake in their particular strategy being labeled the silver bullet that is driving profitability for the organization or client. …

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The Power of Consistency, Connectivity and Repetition

Why is it most of us know that Frosted Flakes are “Gr-r-reat” and that Budweiser is the “King of Beers” – even if we have never tried these products in the past? It’s because these brands have stayed true to their story. They established a position they wanted to own in their buyer’s minds, and they stuck with …

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If You Don’t Have a Strategic Marketing Plan, You’re Setting Yourself Up for Failure

Formulating the proper components of a marketing plan is critical to effectively help business owners set goals, turn their targeted audience into a steadfast and loyal customer base and assist with establishing a guide to organize and structure priorities. Within a marketing plan, it’s important to implement practical marketing strategies that can create a stable …

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