Case Study

You might just be watching TikTok on hospital waiting room TVs

Atmosphere, a streaming TV service for businesses, has partnered with TikTok to introduce the latter’s content on its platform. Atmosphere was incubated under Chive Media Group in the US and was launched in 2019, and has a presence in across 18,000 restaurants, bars, gyms, doctor offices and other venues worldwide.  Tapping on the engagement of Tiktok’s community, …

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How leaders can resolve to make change that sticks in 2022

It’s that time of year when we make resolutions. Unfortunately, and unsurprisingly, only 19% of us keep self-made promises. At work, making changes company-wide is even more challenging. While changing ourselves is tough, attempting to change others is harder, particularly if we’re talking about an entire company. Whether introducing new values, revising a goal-setting process, or implementing …

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How To Shift To A Business-To-Professional Market Strategy

As a result of the pandemic, many aspects of work have changed, permanently. The result is working from home and living at work — a blend that blurs the line between work and personal life. Technology companies like ours have had to shift their go-to-market focus, which is why B2P (business to people or professionals) …

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This is how to build resolutions around a major life change

As we stand at the precipice of a brand-new year, there’s a mix of excitement as well as caution. The last couple of years weren’t as predictable as we would have preferred. And for many, there’s an additional element of uncertainty due to a new life decision. Maybe you’re a member of the Great Resignation and are starting a …

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From Conflict To Constructive Dialogue: Tools For Effective Leadership

Dr. Claudia S. Plaisted Fernandez is an Associate Professor at the University of North Carolina Chapel Hill Gillings School of Global Public Health, where she teaches Fundamentals of Leadership, while also working directly with leaders to help them understand the tools for cultivating a collaborative workplace.  Dr. Fernandez discusses her key takeaways for transforming conflict into constructive …

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Building a Digital Marketing Strategy for a New Era

Lisa Wells is a veteran of online marketing and e-commerce with more than 20 years of experience with public relations, marketing communications and web-based product management. She founded Naturally Able, Inc., a consumer support organization and medical device marketing consultancy that advises health care providers on better ways to connect with customers who have disabilities. …

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How Inspiration As A Brand Can Be Powerful With Michell C. Clark

Michell C. Clark inspires thousands daily with his cross-platform content. How can you inspire with a single tweet? I chatted with Michell C. Clark about how he thinks strategically and encouragingly about his cross-platform presence and how his brand is based on daily affirmations. Clark is a 31-year-old writer, strategist, husband, and father who writes affirmations …

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Can digital innovation help repair a company’s reputation?

Facebook’s shift to the ‘metaverse’ under new company name Meta has been the subject of much criticism. However, company-wide transformations hold significant potential, particularly those that embrace the power of digital innovation.  Mark Zuckerberg’s announcement of a universal virtual reality ecosystem was derided by many in the media and beyond. Olivia Solon, NBC News tech …

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We surveyed 6,000 employees about the future of work. Here’s what they want

As leaders, we should be able to make the following series of statements with confidence: I know who my best people are, and we have plans in place to keep them engaged while ensuring their continued growth. I’m delighted with our talent brand and ability to attract the best people. I’m proud of how we …

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