Business

Engineer Empathy Into Your Strategic Planning Process

“Strategy without empathy is a wasted idea.” That’s a quote from Brian Garish, president of Banfield Pet Hospital, the leading provider of preventive veterinary care in the United States, with 1,000+ hospitals and 19,000+ associates in neighborhoods across the country. Over the past several years, he has led Banfield through a lot of empathy-infused strategic …

Engineer Empathy Into Your Strategic Planning Process Read More »

Leaders, your company’s corporate story starts from you

We understand that ensuring every employee instinctively activates your corporate story is not an easy task. According to Gallup Research, 90 percent of employees say they don’t understand their company’s brand promise or what makes their company different from the competition in the market. Imagine if you are a start-up or an SME. It will …

Leaders, your company’s corporate story starts from you Read More »

If You Don’t Have a Strategic Marketing Plan, You’re Setting Yourself Up for Failure

Formulating the proper components of a marketing plan is critical to effectively help business owners set goals, turn their targeted audience into a steadfast and loyal customer base and assist with establishing a guide to organize and structure priorities. Within a marketing plan, it’s important to implement practical marketing strategies that can create a stable …

If You Don’t Have a Strategic Marketing Plan, You’re Setting Yourself Up for Failure Read More »

The future of leadership depends on these 4 strategies

Director of experience design Klaus Heesch observes that as leaders chart a path through uncertainty, it’s important to remember the framing of an ecosystem. Any experience or any one person can be connected to others or even groups of others. And it’s a leader’s job to bring them all together. Leaders need a new playbook …

The future of leadership depends on these 4 strategies Read More »

Zoom’s CEO Eric Yuan Says His Zoom Fatigue Is Gone As He Launches New Tools For The ‘Hybrid Office Future’

Zoom’s CEO Eric Yuan is excited for part-time office life. Months after making headlines in May by saying he was suffering from his own case of Zoom fatigue, the billionaire entrepreneur says he’s figured out a healthier meetings pace these days — and is now pushing Zoom to build the communications platform of a hybrid office future. …

Zoom’s CEO Eric Yuan Says His Zoom Fatigue Is Gone As He Launches New Tools For The ‘Hybrid Office Future’ Read More »

How Reputation Management Services Differ From PR Agencies

Some public relations agencies offer reputation management as a subset of their services. The difference between public relations agencies with reputation management companies is that reputation management firms focus entirely on reputation management, thus allowing such firms to develop core competencies in the subject. They have the operational and technical expertise to execute from all …

How Reputation Management Services Differ From PR Agencies Read More »

What Is Reputation Management And Why You Need It

Because today’s digital media enables two-way communications, your reputation is no longer what you tell people it is. Your reputation is a combination of what people say about you offline and online, and your own brand narrative. Reputation management then is the art of managing public discourse about your brand, so that it aligns as …

What Is Reputation Management And Why You Need It Read More »

Why You Need Reputation Management

You or your brand’s reputation today has more influence on consumer decision than any marketing, advertising or public relations campaign can have. Consumers expect public leaders to be transparent, and a strong reputation enhances an individual’s brand recall and public confidence. A reputation well managed can also help the individual with the following; Mitigate Negative …

Why You Need Reputation Management Read More »

Scroll to Top