Practice Areas: B2B, Integrated Marketing Communications, Employee Communications, Public Relations and Social Media
Suji, as she prefers to be called, has over ten years of experience spanning corporate and B2B communications, public relations, branding and integrated marketing, and event management.
Leveraging these complimentary practices at Engage SEA, Suji brings to clients in-house and agency experience with demonstrated results in designing and implementing memorable communication initiatives that drive brand and senior leadership’s external and internal reputation and influence. Her background includes navigating high-pressure environments such as divestment, change management and internal communications, and crisis communications.
Prior to her joining ENGAGE SEA, she was consulting at Edelman Malaysia as an alumnus, leading reputation and brand management for an international property developer, a global NGO focusing on sustainable palm oil and the Malaysian government’s appointed project delivery partner for the high-speed rail.
An unashamed fan of B2B Communications, she strengthened her industry capabilities through her in-house role as the Group Senior Communications Manager at Emery Oleochemicals, an international renewable-based chemicals company. For over five years at its Malaysia-based headquarters, Suji’s primary responsibilities were senior leadership profiling, providing oversight in lead generation and media campaigns in USA, Europe and Asia Pacific for five specialty chemicals business units, including managing marketing communications needs surrounding international trade shows, product launches and manufacturing facility commissioning.
She was also a key team member in providing senior counsel in internal communications and led and managed the deliverables of agency partners including digital, creatives and PR.
Suji’s roles in PR agencies before Emery Oleochemicals, saw her leading accounts such as AMD Inc., Shell Global Solutions, Citibank, FedEx, DoubleTree by Hilton, ESPN (now FOX Sports), Nawawi Tie Leung (formerly known as DTZ Nawawi Tie Leung), among others – at Edelman and G2PR (part of the WPP Grey Group).
An MBA holder from RMIT Australia, Suji’s core experience before Communications includes managing million-dollar revenue generating F&B outlets, and holding a senior executive role in IT for a French retail hypermarket, spearheading designs for its computer centres, local and wide-area networks and multi-million-dollar vendor contract negotiations.
Suji is an avid globetrotter, a sci-fi fan, veracious reader, and is still committed to mastering her camera – just the boost she needs to kickstart her travel writing ambitions!