Practice Areas: Social media marketing, Spokesperson Thought Leadership
A global automaker was experiencing low brand visibility across social media channels vis-à-vis peers. Existing digital content was solely product-focused with minimal coverage of the brand’s core values and sustainability agenda.
The brand needed a focused content strategy to increase key digital metrics and drive thought leadership.
We conducted a 3-week engagement campaign to reactivate the brand’s digital presence, building thought leadership on LinkedIn, and amplifying content on Facebook and Instagram. In addition, we expanded the content strategy to include industry-related topics and key influencers as curated content.
At the end of 3 weeks, the managing director gained more than 50 new followers from a single LinkedIn Pulse article. The momentum extended towards the brand’s social media assets, doubling engagement rates and increasing combined follower growth by 50.2%.