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How Better Storytelling Will Lead To An Increase In Sales For Your Brand

Marketing is all about telling a story. You’ve probably heard some variation of this a thousand times, but how often do we actually see that playing out in real life? It seems like all too often, solopreneurs and freelancers fail to give storytelling the kind of emphasis it deserves. It’s easy to fall into a …

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E-Commerce Brands Look To Reputation Management To Boost Sales

With the two year anniversary of the pandemic nearing, and the retail industry continuing to experience enormous transformation, new research brings fresh insight for brands looking to create effective customer experiences and boost sales. A new survey by Birdeye, an Experience Marketing platform, of over 800 marketers, looked specifically at how they communicate with new and …

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Biggest mistakes of brand storytelling that stop business growth

“With the increasing recognition of brand storytelling in relation to business growth, many are jumping on board. Not all of them are getting it right though” – Business Communications expert Gabrielle Dolan More and more companies are realizing that when it comes to business growth, brand storytelling can play a critical role. They recognize how …

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Engineer Empathy Into Your Strategic Planning Process

“Strategy without empathy is a wasted idea.” That’s a quote from Brian Garish, president of Banfield Pet Hospital, the leading provider of preventive veterinary care in the United States, with 1,000+ hospitals and 19,000+ associates in neighborhoods across the country. Over the past several years, he has led Banfield through a lot of empathy-infused strategic …

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Тeam, Мarket And Product: A Summary Of The Most Important Things To Keep In Mind As A Startup Founder

The team, the market, and the product are the three legs that hold up any startup project. If you have a serious problem with any of the three, the project will inevitably crumble to the ground. Getting this particular trifecta right is a must. Because of this, it is imperative that you know what the …

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The future of leadership depends on these 4 strategies

Director of experience design Klaus Heesch observes that as leaders chart a path through uncertainty, it’s important to remember the framing of an ecosystem. Any experience or any one person can be connected to others or even groups of others. And it’s a leader’s job to bring them all together. Leaders need a new playbook …

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Zoom’s CEO Eric Yuan Says His Zoom Fatigue Is Gone As He Launches New Tools For The ‘Hybrid Office Future’

Zoom’s CEO Eric Yuan is excited for part-time office life. Months after making headlines in May by saying he was suffering from his own case of Zoom fatigue, the billionaire entrepreneur says he’s figured out a healthier meetings pace these days — and is now pushing Zoom to build the communications platform of a hybrid office future. …

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Engage SEA Launches #KeepBusinessMoving Campaign Offering Free Digital Intelligence and Communications Support for CEOs and Business Community During MCO

#KeepBusinessMoving Campaign brings together data, digital and deep industry experience to partner businesses in getting through this challenging period Kuala Lumpur, 30 Mar 2020 – Engage Southeast Asia (Engage SEA) strongly echos the Malaysian government’s move in announcing the stimulus package on Friday, 27 Mar to help leaders and businesses weather the COVID-19 fallout. As …

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Engage SEA Names Rajan Moses Country Director

Kuala Lumpur, 20 Mar 2020 – Engage Southeast Asia (Engage SEA), Malaysia’s premier Reputation Management and Digital Communications firm, has appointed Rajan Moses as country manager. Moses will lead the firm’s business development, focused on strengthening its Crisis Communications and Reputation Management counsel for CEOs and brands. Moses is an accomplished senior communications consultant and …

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