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You might just be watching TikTok on hospital waiting room TVs

Atmosphere, a streaming TV service for businesses, has partnered with TikTok to introduce the latter’s content on its platform. Atmosphere was incubated under Chive Media Group in the US and was launched in 2019, and has a presence in across 18,000 restaurants, bars, gyms, doctor offices and other venues worldwide.  Tapping on the engagement of Tiktok’s community, …

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We surveyed 6,000 employees about the future of work. Here’s what they want

As leaders, we should be able to make the following series of statements with confidence: I know who my best people are, and we have plans in place to keep them engaged while ensuring their continued growth. I’m delighted with our talent brand and ability to attract the best people. I’m proud of how we …

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5 Overlooked Business Outcomes of PR for Fast-Growing Companies

From the bottom line to the executive floor, the most successful businesses see PR as an integrated business strategy. Very often, fast-growing businesses look at PR as a lever for awareness and branding. And while that is an outcome, there are other advantages to public relations. Every company, no matter the size, can learn from …

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How Better Storytelling Will Lead To An Increase In Sales For Your Brand

Marketing is all about telling a story. You’ve probably heard some variation of this a thousand times, but how often do we actually see that playing out in real life? It seems like all too often, solopreneurs and freelancers fail to give storytelling the kind of emphasis it deserves. It’s easy to fall into a …

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E-Commerce Brands Look To Reputation Management To Boost Sales

With the two year anniversary of the pandemic nearing, and the retail industry continuing to experience enormous transformation, new research brings fresh insight for brands looking to create effective customer experiences and boost sales. A new survey by Birdeye, an Experience Marketing platform, of over 800 marketers, looked specifically at how they communicate with new and …

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Biggest mistakes of brand storytelling that stop business growth

“With the increasing recognition of brand storytelling in relation to business growth, many are jumping on board. Not all of them are getting it right though” – Business Communications expert Gabrielle Dolan More and more companies are realizing that when it comes to business growth, brand storytelling can play a critical role. They recognize how …

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Engineer Empathy Into Your Strategic Planning Process

“Strategy without empathy is a wasted idea.” That’s a quote from Brian Garish, president of Banfield Pet Hospital, the leading provider of preventive veterinary care in the United States, with 1,000+ hospitals and 19,000+ associates in neighborhoods across the country. Over the past several years, he has led Banfield through a lot of empathy-infused strategic …

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Тeam, Мarket And Product: A Summary Of The Most Important Things To Keep In Mind As A Startup Founder

The team, the market, and the product are the three legs that hold up any startup project. If you have a serious problem with any of the three, the project will inevitably crumble to the ground. Getting this particular trifecta right is a must. Because of this, it is imperative that you know what the …

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