Knowledge

Five Qualities of Resilient Leadership in Times of Crisis

Originally published by Deloitte Insights. Today, strong and effective leadership can help blunt the impact of a crisis — and enable your organization to emerge stronger. Explore these five fundamental qualities of resilient leadership that distinguish successful CEOs as they guide their enterprises through the COVID-19 crisis: Design from the heart … and the head. In crisis, …

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How Reputation Management Services Differ From PR Agencies

Some public relations agencies offer reputation management as a subset of their services. The difference between public relations agencies with reputation management companies is that reputation management firms focus entirely on reputation management, thus allowing such firms to develop core competencies in the subject. They have the operational and technical expertise to execute from all …

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What Is Reputation Management And Why You Need It

Because today’s digital media enables two-way communications, your reputation is no longer what you tell people it is. Your reputation is a combination of what people say about you offline and online, and your own brand narrative. Reputation management then is the art of managing public discourse about your brand, so that it aligns as …

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Why You Need Reputation Management

You or your brand’s reputation today has more influence on consumer decision than any marketing, advertising or public relations campaign can have. Consumers expect public leaders to be transparent, and a strong reputation enhances an individual’s brand recall and public confidence. A reputation well managed can also help the individual with the following; Mitigate Negative …

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