Shasha

The Role Of Branding In Negotiation Success

Marketer and entrepreneur Stephen A. Hart is a man of many passions – family, podcasting and most importantly – branding. As a Brand Strategist and creator of Brand In Demand, Hart is eager to help professionals and entrepreneurs identify and communicate the strong personal brands that will lead to success in business, relationships and even negotiation.  How does …

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Your business needs a story. Here are 6 ways to make it a standout

There’s no denying that this has been another record-breaking year in tech. From mega-fundings to the constant drumbeat of IPOs, there are a lot of opportunities right now for high-growth startups– which means it’s also increasingly challenging to break through. While reporters are constantly looking for fresh, interesting, and relevant businesses to cover, more than half …

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The Basics of Branding and How to Make Yours Memorable

When you think of the word “branding,” what comes to mind? Maybe you think of logos you associate with a popular company, such as two golden arches that create an “M” or a curved check mark widely known as a “swoosh.” If you guessed McDonald’s and Nike, you’re correct! Despite surface-level understanding of how powerful …

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4 signs you’re experiencing burnout, according to a cognitive scientist

If you have had a long week at work, you might be justifiably exhausted and feeling like you can’t do anything productive. That feeling might be a sign that you need a nap or a relaxing weekend, or it could be a sign of more serious burnout. How would you know? I’ll talk about some …

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How Better Storytelling Will Lead To An Increase In Sales For Your Brand

Marketing is all about telling a story. You’ve probably heard some variation of this a thousand times, but how often do we actually see that playing out in real life? It seems like all too often, solopreneurs and freelancers fail to give storytelling the kind of emphasis it deserves. It’s easy to fall into a …

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Stop telling managers to be empathetic. Try this instead

Empathy is the buzzword in today’s business lexicon. Work still isn’t normal. Millions of employees are still adjusting to frequently changing professional and personal demands, and we’re all collectively still traumatized by the events of the past 18 months. Leaders clearly need to be empathetic to support their teams and workforce. So it’s a good …

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Why An Omnichannel Marketing Strategy Should Be Your Top Priority

Every department (or agency) that specializes in a particular marketing channel understandably wants to claim success no matter the brand, audience or industry. Social media managers, Google Ads experts, SEO savants and others all have a stake in their particular strategy being labeled the silver bullet that is driving profitability for the organization or client. …

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